   A Valuable brand. Our concept offers a brand value to customers. Customers interpret The Draft House as a high quality restaurant that provides predictable products and services that can be found in any unit operation under our winning concept. A proven business system with an established format that allows new ownerships to learn how to produce predictable and successful results. Strong support which includes not only the initial support and training, but also ongoing support to help you deal with problems as they arrive. Training that includes all aspects of the operation, with enough repetition so that new owners are able to operate the business from the day they open the unit. Support includes sending an experienced operation's staff person to assist in the on-site operations of the new unit for as long as it takes to make sure the competency actually exists. Training will also include aspects of the business relating to recruiting and retaining employees, back-office bookkeeping, and all relevant operational forms and manuals. Constructive assistance which includes detailed instructions outlining all the components that need to be ordered and assembled to build the business as well as sources for each component. Marketing assistance that will include a complete marketing plan for the new business that covers all activity for at least the first three months of operation. In addition, we will also provide all access to promotional material and availability to join a marketing pool on an ongoing basis. You will also obtain an Internet presence through our Web site. Location assistance which includes on-site review, complete market analysis, and direct assistance in the negotiation and execution of the lease.
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